Cell Phone Libraries Offer Books to Every Ugandan Home and School

South Africa-based telecommunications company MTN Group  teamed up with ad agency MetropolitanRepublic Group to increase access to books in Uganda, using just print ads and regular mobile phones, in a campaign called ‘The Everywhere Library.’

Click here to access the full article and video:  http://www.psfk.com/2013/10/virtual-libraries-uganda.html#!ujgYe

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